Intelligent - analyze failure to maximize acquisition of knowledge
Fast - conduct experiments in a parallel fashion using minimum resources in the shortest possible time
Failure - recognize these as sub-optimal outcomes that are inherent when exploring new creative and innovative ideas
Failure is a part of the learning process associated with innovation, and has nothing to do with self esteem. There was a time when failure was associated with being a failure. Today, the frequency and intensity of failure experienced in an attempt to reach a goal is a sign of progress.
Matson .challenges to us all to make our mantra .... experiment, risk, fail, learn and create.